Robin Adams, vice president of strategy and product development at URAC, has more than two decades of experience working in pediatric, academic, and community-based health systems developing strategic plans and leading multi-disciplinary teams to facilitate implementation. At Children’s National Health System in Washington, DC, she was responsible for the plan that introduced the population health-based strategy supporting the development of Children’s regional outpatient center strategy to facilitate access to the broader District, Maryland and Virginia populations. At INOVA, Adams served as chief growth officer and was a member of a system-wide cross-functional team that developed the INOVA Heart and Vascular Institute, INOVA Spine Institute, INOVA Breast Care Institute and the INOVA Neurosciences Institute. At Sentara Healthcare, she supported the system-wide effort to develop the inaugural out of Hamptons Road market to grow the Sentara brand in Northern Virginia. She received both her BS and MA in Finance from Cornell University and her MBA from Virginia Polytechnic Institute. She serves as adjunct faculty at George Mason University where she teaches Strategic Healthcare Management in the School of Health Administration and Policy.